THE SHIRT PROJECT
The Shirt Project began in 1990 as a student-led initiative to support the Notre Dame student body and to unify the stadium. For the past 32 years, The Shirt project has continued, selling 2.5 million shirts and raising $11 million for student clubs and organizations, The Shirt Charity Fund, and The Student Enrichment and Opportunity Funds. The Shirt is the top-selling single collegiate apparel item in the United States. To learn more visit: theshirt.nd.edu
2019
UNITS SOLD
150,000+
Notre Dame Football historically has sat atop the collection of college football's most storied programs. Over the past 30 years, The Shirt has enhanced the program’s unique connection with its fanbase. What is special about both The Shirt and Notre Dame Football is that we truly have “built our tradition” together.
When creating The Shirt 2019, the main priority was to illustrate the connection between past, present and future. The Shirt 2019 exemplifies classical characteristics with the incorporation of a subtle, modern pop; this is evident on the back with a vintage Notre Dame Football player standing in an abstracted version of a renovated Notre Dame Stadium. The design team highlighted this traditional feel with a muted color palette to emphasize the vintage nature of The Shirt and used as much of The Shirt 2019’s heathered navy color in its design as possible.
The front of the shirt is simple but pleasing with its line-work football, pop of green from the shamrock, and vintage typefaces. A retro font was chosen to be carried through the front and the back of The Shirt 2019, as members of The Shirt Project had drawn inspiration from writing within Notre Dame Stadium after a tour of the complex.
In addition to The Shirt 2019, we decided to add a commemorative item to celebrate The Shirt's 30th anniversary. The commemorative crewneck pays homage to the original "The Shirt" created by Brennan Harvath in 1990.
2017
UNITS SOLD
150,000+
The Shirt 2017 celebrates the tradition of Notre Dame football while looking forward to the new beginnings of the season ahead. The true navy is a return to a classic Notre Dame color that The Shirt had not seen since 2012. The central theme of the design is the beginning of a Notre Dame football game, capturing the excitement of the crowd and the chills every fan experiences when “Here Come the Irish” begins to play in the stadium. The players walking out to the coin toss and the cheerleaders running with the “Irish” flags symbolize the energy of the start of the game and serve to unite players, students, and fans. Both the front and back designs feature views of the new additions to the stadium, giving a glimpse of the future of football in Notre Dame stadium.